It is the kind of income that comes from a source that requires little effort on your side and which you get on a regular basis (monthly, quarterly, etc). These could be Rents, bank interest, or a royalty from a published book. But in the online world, it could also be an Adsense income from your Website or Blog that you can also collect on a regular basis. When a Blog is established, all you need to do is maintain the traffic by adding quality content and keep giving value to your site. How to start earning money from Adsense: Many people think that earning from Adsense more than $100, $200 or even $500 per day is impossible because they look at their own numbers and they get discouraged by the miserable 10 bucks that they receive per month for their blogs. However, there are thousands of Bloggers that are achieving the above numbers and they earn from $2000 to $10,000 per month, or even more. How do they get do these numbers with Adsense? Their secret is: determination, effort, blog planning, passion for their niche, and patience (specially at the beginning). Before explaining how to earn 10,000$ per month, let’s revise all the definitions involved in the earning calculations so you have a better understanding of the procedure. AdSense: It is an affiliate program created by Google that let us use their ads in our blog and earn money when people click on them. They are contextual ads that are related to the content of your site. For example: if your site relates to finance, your ads will show finance related products or services. How does it work? Google Adsense acts like an intermediate between the advertiser and the publisher, and they profit from the difference(pays less to publishers than what they charge the advertisers). The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.[2][3][4][5][6][7] For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1%. CTR = {Clicks \over Impressions} Source: wikipedia Example: Consider that you get 2 clicks of 1000 impressions. The CTR calculation: 2 clicks/1000 impressions= 0.02 = 2%. Cost Per Click (CPC): A website that uses CPCs would bill by the number of times a visitor clicks on a banner instead of by the number of impressions. Cost per click is often used when advertisers have a set daily budget. When the advertiser’s budget is hit, the ad is removed from the rotation for the remainder of the period. Investopedia explains ‘Cost Per Click – CPC’: For example, a website that has a CPC rate of $0.10 and provides 1,000 click-throughs would bill $100 ($0.10 x 1000). Source: Investopedia CPM: CPM means “Cost Per 1000 Impressions.”

Suppose your CTR is 1% and your CPC is $0.3 (this CPC is not difficult to meet unless your niche has no advertisers such as arcade, recipes, Free Music Downloads, wallpapers. Stay away from these niches and opt for finance, marketing, insurance, health, etc). You can change these parameters with your own so your calculations are more accurate.

Let’s now add every earning and put them altogether:

Is this not enough for you? Well, many bloggers are earning this much or even more, but they know that to get results they need to work hard, stay focused and be passionate about what they are writing about.

The results we are showing in this article can be achieved if you are in a competitive niche with a CPC of $0.3 and if you make 1,000 great articles in 2-3 years.  Consider that you can make $15,000 with 100,000 Page views per day, so to make $10,000 you need 50% less Page views per day!

Are you searching for some online jobs that can make you money? Don’t pay anything or register anywhere, until you read this article.

This article will educate you to understand about various internet jobs scams & how to identify them even before you pay any registration fee for any CD package.

So you have seen some website, read about the various home based online jobs they are providing. The website say, you can make this much money or that much income by working on these simple programs & that is very easy etc. etc.

You are excited, want to start as soon as possible but suddenly you came to know, that the website is asking money for registration. And because you are needy for online jobs, you pay the website.

After you pay the  registration fee, they will send you some username & password to access the member area or send some CD or DVD package. To make you more comfortable, these sites even has the facility to send you their kit on ‘cash on delivery’ basis so that you can pay, at the time of receiving the material.

Everything looked good!

You paid the money!!

You want to start the work & earn money through their kit, package or member area (whatever), but even after 1 month, 2 month or a complete year, you did not earn anything.

You called them or email them. No proper answer or even no reply. And you thought everything on internet is scam.

No! No!!

You did not educate yourself before buying anything.

The website said ‘we provide simple & easy online jobs’ and you accepted. That was your mistake. You will get thousands of scammers & they will fool you again & again until you have the ability to identify them.

Before giving you the idea to identify a fake site, I just want to tell you that-

So before paying anything on fake sites, can you spend your 10 minutes to check the following points to know how to identify a scam site.

If not, then you have to spend hours understanding what you have to do with their kits/package or in their member area. And I am sure, even after spending months, you will not make any money.

So get ready to check these 7 points in every site.

Yes, you are paying your hard earned money but you don’t know whom you are paying to. You must know the name of the website owner & his face.

Here are 2 simple points to get sure yourself-

Even if one of the 2 is missing, it means their package is fake. But if you don’t see owner name in About page or Google search result, then its a clear indication of online job scam.

This is also one of the easiest way to identify, if a website is providing a fake & useless online job.

Call them and tell them that you are interested in live training. I am sure, a fake site will never provide training because they don’t know what to teach you in the training.

Live training means either they provide the training in their office or through Skype.

I find it very funny about the scammers. They have never earned anything from any internet program but they teach the world how to make money online.

I am making full time income on internet from the last 9 years & I developed one of the best training package for online jobs but still I am giving this absolutely free (signup here) but these fake sites does not have idea of online income & they sell useless things to the world.

So if you are interested in some sites, tell the owner to meet you personally & show their online accounts where they are making money.

You can yourself judge from this factor.

There is nothing like a company on internet when it comes to ‘make money online’. Its purely run by a single owner or two. Your money goes in their pockets only.

Then why don’t they give their phone number to you. It means they know, they are providing fake internet job & what will they explain when you don’t understand something from their package or member’s area.

Scam sites can’t escape from this. If they have unsatisfied customers, they can find their complaints on various forums or consumer complaint sites.

e.g. if you check the review of Bharat Online Work, you will lots of complaints & scams related to BharatOnlineWork.com.

So how do you check their review & complaints?

Its simple. just open Google.co.in & type the following keywords-

e.g. If you want to check the review of my site, then replace ‘Name of the site’ with either MoneyConnexion or MoneyConnexion.com.

Don’t limit your research to first page only. Search each & every result on next pages as well.

Don’t get fooled by the positive comments on any compliant site because they fake comment written by the site themselves. Because if user is satisfied, he will not go to any complaint site & write good comments & if he does, he will surely leave his phone number.

If you find complaints, it means their online jobs package is useless.

Their ‘contact us’ page on the site itself can tell you, if you are going to deal with a fake site or trusted site.

Most of the scammers who provide useless online jobs don’t want to reveal their contact details but still you will find a ‘contact us’ page on their site to look their site as genuine.

They do it purposely so that nobody can reach their office.

So how to check if the address is incomplete?

If you read the address properly, you will notice 1 thing that they don’t have either ‘office number’ or ‘building name’ or the ‘street name’ in their address. Only 1 thing will be missing from their address.

Another way, you can confirm their address is by sending a courier or a postcard to their address. Write your mobile number & email in the letter & just ask them to reply by email or SMS to confirm if the courier is delivered & address is right.

Its not a surprise if you find some contact number on the website. They provide this to increase their sells. They know, if people see the contact numbers, they trust the website.

There is no big deal to mention a phone number on the site. They provide this to handle enquiry & not ‘after sales support’.

So how can you be sure before paying money?

Its simple, just note down their phone numbers & call them. Try to pretend yourself as an existing customer ask the question like, “I received their package/kit & trying to understand but not getting anything”.

Ask for guidance & explanation on “how to work” on phone. And I am sure, they will not.

I tried this with 1-2 websites & I got the answer that send your query to the email ID. And it takes around 2-3 days to get the useless reply.

I am sure, if a website fulfills all the above 7 points, then they are a genuine website & you will learn something from their package or whatever.

But if the website does not satisfy 1 or more points, then the chances of ite being fake are more. Beware of the scam run by these online jobs provider!

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■ Watts S. Humphrey Software engineer Watts S. Humphrey, known as the “father of software quality,” was born in 1927 in Michigan, US. He credited his father with his approach to problem solving. After high school, where he struggled with dyslexia, he joined the US Navy to serve during World War II. Humphrey then studied for a

Few businesses enjoy the privileges of monopoly power in their chosen fields of operation. Most markets are increasingly global, increasingly crowded and, therefore, increasingly competitive. In order to achieve commercial success companies need to do something different—as Greek shipping magnate Aristotle Onassis recommended, they need to “know something that nobody else knows” in order to stand out from the competition. Unique Selling Propositions Faced with competition, the strategy for most companies is to differentiate. This involves offering  customers something that the competition cannot or does not offer—a Unique Selling Proposition (USP). The concept was developed by US advertising executive Rosser Reeves in the 1940s to represent the key point of dramatic difference that makes a product salable at a price higher than rival products. Tangible USPs are hard to acquire and hard to copy, which is what makes them unique. Companies must distinguish their product or service from the competition at every stage of production—from raw material extraction to after-sales service. Products such as Nespresso coffeemakers and Crocs footwear, and service providers such as majority Asian-owned hotel group Tune Hotels, are all heavily differentiated, each having a strong USP. The primary benefit of uniqueness, however it is achieved, is greater customer loyalty and increased flexibility in pricing. Differentiation guards products and services from low-priced competition; it justifies higher prices and protects profitability; and it can give businesses the competitive advantage needed to stand out in the market. The challenge of difference By definition, not all products can be unique. Differentiation is costly, time consuming, and difficult to achieve, and functional differences are quickly copied—“me-too” strategies are commonplace. Touchscreen technology was introduced to the cell-phone market as a point of differentiation for Apple’s iPhone, but is now a feature of most smartphones. Differentiation often does not remain a point of difference for long. With functional uniqueness being so elusive, marketing guru Philip Kotler suggested that companies focus instead on an Emotional Selling Proposition (ESP). In other words, that the task of marketing is to generate an emotional connection to the brand that is so strong that customers perceive difference from the competition. For example, while the design and functionality of Nike and Adidas sneakers are distinct, the differences are so small that they amount to only a marginal difference in performance. The products’ differences are, however, magnified in the perception of the consumer through marketing and the power of branding—uniqueness is achieved through brand imagery, promotion, and sponsorship. Apple achieved differentiation in the fledgling digital-music market by combining easy-to-use software ❯❯

with well-designed hardware and a user interface that integrated the two. The product itself—the iPod portable music device—was functionally little different than existing MP3 players, but combined with the iTunes software to create a unique customer experience. This experience is Apple’s ESP, which the company promoted with its “Think Different” advertising campaign. Standing out One company that has achieved uniqueness is the British fashion label Superdry, which has grown to include more than 300 stores in Europe, Asia, North and South America, and South Africa. Drawing a novel, international influence from Japanese graphics and vintage Americana, combined with the values of British tailoring, Superdry quickly established a strong position in the hypercompetitive clothing market from its launch in 2004. The business started life in university towns across the UK, a positioning that gave the brand a youthful appeal. Despite limited advertising and abstaining from celebrity endorsements, Superdry’s popularity rapidly grew. The company’s distinctive look quickly caught the eye of celebrities (a jacket worn by soccer player David Beckham became one of its best-selling products, and Beckham himself became an unoffical talisman of the brand), providing free publicity. Superdry focused on offering clothing with a fashionably tailored fit and attention to detail (even down to garment stitching). Worn by offduty office workers, students, sports stars, and celebrities alike, the brand was able to appeal to a broad customer base. Most differentiation strategies involve targeting one segment of the market; Superdry chose to target them all. The brand’s unique blend of fashion with ease of wear, comfort with style, and the presence of mysterious but meaningless Japanese writing, has proved a difficult mix for competitors to replicate. Maintaining uniqueness As many companies discover, popularity can be the enemy of difference. While Superdry clothing has become increasingly ubiquitous around the world, its uniqueness and difference have declined. The challenge for Superdry, like all companies, is to protect its uniqueness while also expanding its reach—to stand out from the crowd, while welcoming those crowds into its stores. Differentiation can occur at any point in the value chain. Standing out is not limited to products or services—it can occur in any number of internal processes that translate into an improved customer experience. Swedish furniture retailer IKEA, for example, differentiates itself not only through contemporary design and low prices, but through the entire customer retail experience. The company’s low prices are achieved, in part, through its selfpicking and self-assembly retail model—the customer experience involves picking products from the company’s vast showrooms and warehouses and then, once they have transported the goods home, assembling the furniture. Even the way IKEA “guides” shoppers on a one-way, defined route through its showrooms is unique. While this tactic encourages spontaneous purchases, it also helps to reinforce IKEA’s points of difference—customers are exposed to predesigned rooms and furniture layouts that emphasize the brand’s contemporary style. Price is kept low since fewer store assistants are required to direct customers around the store. Different but the same Paradoxically, familiarity can also be a source of differentiation. The entire McDonald’s organization revolves around providing almost identical fast-food products, with the same service, in identical Fashion label Superdry is a young company that has successfully carved out market share. Rapid growth since its founding in 2004 is thanks in part to a highly differentiated, faux-vintage look. Differentiation is not so important when a company’s products match the desires of the customer and do not overlap with the competition. Although the risks might be high, differentiation is most effective when your products are popular, but overlap with those of the competition. restaurants the world over. This familiarity differentiates McDonald’s from unknown local offerings, and from other global competitors who cannot maintain the same degree of consistency across their operating territories. In a market in which rival companies promote the uniqueness of their products in ever-louder and more complex ways, consumers have become increasingly savvy when it comes to distinguishing reality from rhetoric. While differences do not have to be tangible—the evidence shows that an Emotional Selling Proposition (ESP) is often enough—the challenge for businesses is that points of differentiation do have to be genuine and believable. Developing an emotional connection with the customer requires that the differentiation is understood and consistently delivered throughout the organization. Well-defined core principles that celebrate a company’s uniqueness should inform the customer experience at every point of contact—difference has to be believable, and it is only believable if it is dependable. Sustaining differentiation Once established, uniqueness— whether functional or emotional— requires nurturing and protecting. Standing out from the crowd is a constant battle that is fought in the hearts and minds of the company’s staff, as well as customers. As legal clashes between rivals—such as Apple and Samsung—demonstrate, uniqueness might also have to be contested in the courtroom. Every industry has leaders and followers—what separates them is that the leaders are usually those with the most defensible points of differentiation. Whether in features and functionality, brand image, service, process, speed, or convenience, uniqueness must be established and communicated for a company and its offerings to stand out in the market. The key to longlasting success is making that differentiation sustainable. ■